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"A suspicious merchant, huh... From my point of view, pretty much any merchant that isn't Gerudo looks suspicious, you realize? Still... Yeah, I can think of someone... That one vai merchant in full Gerudo garb... She frequents the general store a lot. I'm sure there must be more to her story. But what do I know? Plus, I'm not going to poke my nose in another's business."
— Emri

Vilia is a character from The Legend of Zelda: Breath of the Wild. She appears during the quest "Forbidden City Entry", where Link learns that a rumored man is a merchant who sneaks into Gerudo Town. Link meets her at the inn of the Kara Kara Bazaar, wearing traditional female Gerudo clothing since men are forbidden at Gerudo Town. Link acquires a set of similar Gerudo attire from her for 600 Rupees, including the Gerudo Veil, Top and Sirwal, in order to sneak into the Gerudo Town. While Link is dressed as a Gerudo woman adopting the proposed strategy, Vilia teases Link and tells him that he is adorable. However, at that moment a gust of wind lifts up her veil, revealing what looks like a grey beard underneath.

Vilia remains in Kara Kara Bazaar the rest of the game selling Gerudo vai clothing to Link allowing him to repurchase its pieces.