Nintendo of America, Incorporated is the North American branch of the Nintendo Co. Ltd headquarters in the Japanese city of Kyoto. It is responsible for operations in the western hemisphere and the facilitating the 40% of American households where Nintendo game consoles reside. Its president and chief operating officer is Doug Bowser.
It was established in 1980 as a wholly owned subsidiary in New York. Two years later, they moved to the city of Seattle with a total capital of $600,000. NoA headquarters is now established in 4600 150th Ave NE Redmond, Washington and has realized a significant growth since its entry to North America. It has distribution centers in Atlanta, Georgia (Nintendo Atlanta) and North Bend, Washington (Nintendo North Bend).