Satoru Iwata

Satoru Iwata (岩田 聡) is the fourth president and CEO of Nintendo. Satoru Iwata was responsible in great part for defining Nintendo's strategy both before and during the release of the Nnitendo GameCube in 2001, a vision which helped Nintendo generate a forty-one percent increase in sales at the end of the 2002 fiscal year.

Barron's Magazine named Satoru Iwata one of the world's top CEOs, due mostly to the Wii, Brain Age: Train Your Brain in Minutes a Day! sales, as well as a soaring stock.

Early years
Satoru Iwata was born in Sapporo, Japan. He expressed his interest in the creation of video games early on, and originating in an environment with a tradition of computer programming, he produced electronic games at his home during his high school years. The several simple number games Iwata produced, which made use of an electronic calculator, he shared with his schoolmates.

Education
Following high school, Iwata was admitted at the prestigious Tokyo Institute of Technology, where he majored in computer science. Such an environment allowed Iwata's technical expertise and passion for video games to be recognized and as such, he was hired as a part-time games programmer at HAL Laboratory, Inc., a subsidiary of Nintendo, while still pursuing his tertiary studies until graduation.

HAL Laboratory, Incorporated
In 1982, after succeeding at college, Iwata was recruited by HAL Laboratory, Inc. for a full-time position. He became the company's coordinator of software production in 1983. Some of the video games he helped create while he worked there were Balloon Fight, EarthBound, and the Kirby games. Iwata was eventually promoted to president of HAL in 1993. Nevertheless, he and his branch sometimes aided in the creation of Nintendo video games, himself on a freelance basis.

Nintendo
In 2000, Iwata took a position at Nintendo as the head of its corporate planning division. When Hiroshi Yamauchi, the company's president since 1949, retired on May 31, 2002, Iwata succeeded as Nintendo's fourth president and the first unrelated to the Yamauchi family through blood or marriage. He continues to help out at HAL as a correspondent. It is said that Iwata still works as an artist there, assisting in creating concept art of Kirby characters for use in the Kirby series of video games. His latest project is the Wii. He comments on the Wii in his section of Nintendo's Wii website, Iwata Asks. Iwata has also worked on The Legend of Zelda, Mario series, and the Animal Crossing series.